// CAMPAIGN OVERVIEW

Objective:

Increase customer engagement and boost product sales during the Dussehra festive period through a creative, theme-based promotional campaign.

Platform:

Instagram (Primary) + In-store promotion

Campaign Duration:

Dussehra festive week

Offer:

Get any "RA-BUN" at just ₹10 on the order of 2 Kulhad Chai

// CREATIVE CONCEPT

Idea:

Reimagine the traditional Dussehra theme using a playful word concept ("RA-BUN") to create a strong visual and cultural connection with the audience.

Execution:

• Concept-driven naming ("RA-BUN") inspired by the Dussehra theme
• Festive color palette and mythological visual elements
• Product-focused composition showcasing multiple bun varieties
• Bold typography to highlight the offer and campaign theme
• Clear promotional messaging and pricing emphasis

// MARKETING STRATEGY

• Leveraged the cultural relevance of Dussehra to capture audience attention
• Used creative wordplay to make the campaign memorable and shareable
• Highlighted a low-cost, high-value offer to drive impulse purchases
• Focused on visual storytelling to differentiate the campaign from generic festive creatives
• Integrated product variety to increase customer curiosity and choice

The campaign combined cultural storytelling with a value-driven offer to encourage both engagement and in-store conversions.

// COPYWRITING & MESSAGING

Key Messages:

• "Celebrate Dussehra with RA-BUN"
• "Get any RA-BUN at just ₹10"
• "Festive special offer with Kulhad Chai"

CTA:

• Order Now
• Visit Store

// RESULTS / IMPACT

• Increased festive engagement on social media platforms
• Higher customer interest in limited-time festive offers
• Improved product visibility during the Dussehra season
• Strengthened brand recall through a concept-driven campaign