// CAMPAIGN OVERVIEW

Objective:

Increase customer orders and festive engagement through a patriotic-themed offer campaign.

Platform:

Instagram (Primary) + WhatsApp sharing

Campaign Duration:

10–20 August

Offer:

Free Tricolor Momo on orders above ₹279

// CREATIVE CONCEPT

Idea:

Combine patriotism with food to create an emotional connection with the audience.

Execution:

• Tricolor-themed momos to represent the Indian flag
• Green brand palette to maintain brand identity
• Festive typography and celebratory visuals
• Clear CTA: "Order Now"

// MARKETING STRATEGY

• Used festival sentiment to attract attention and boost engagement
• Applied offer-based psychology to increase average order value
• Focused on visual storytelling to make the product stand out
• Integrated QR code for quick access to Instagram & ordering

The campaign focused on combining emotional appeal with a value-driven offer to drive user action.

// COPYWRITING & MESSAGING

Key Messages:

• "Celebrate Independence with Tricolor Momos"
• "Order now & get a free festive treat"
• "Limited period offer till 20th August"

CTA:

• Order Now
• Follow us on Instagram

// RESULTS / IMPACT

• Improved audience interaction during the festive period
• Higher customer interest in limited-time offers
• Improved brand visibility during Independence Day